A family freezer, then a storefront
Wichos started the way most paleterias in the Valley start: one family, one recipe and a lot of fruit.
Real fruit, no shortcuts
Every fruit paleta starts as whole fruit on the cutting board that morning. No concentrate, no powder mixes, no artificial color to make the mango look brighter than mango looks.
That is what the sign means when it says 100% fruta natural. It costs more and it takes longer. It is also the reason people drive across town instead of buying a box at the store.
Placeholder copy. The owners tell us the real story and we write it here, including the family names, the year they opened and the recipe that started it.
"Everybody has an ice cream memory from a paleteria. We are trying to be somebody's."
Fresh first
If the fruit is not good that morning, that flavor is not on the board that day.
Everybody welcome
English, Spanish, whichever is easier. Half our board is named the way your grandma named it.
Fair prices
A paleta should be something a kid can buy with the change in their pocket.
Part of the Valley
We show up at the school fundraiser, the church festival and the little league concession.
3724 Pecan Blvd, Ste 1
Just off Pecan with parking in front. Look for the green and orange.